Industry cries 'ambush' as BCCI gets ready to sign Nike's replacement
For a cricket board that's used the term 'transparency' as the catch-word in recent years, it's not auguring well that the BCCI has chosen to sign a three-year kit sponsorship deal without a tender process or even an Expression of Interest, especially with a company that's in directly in conflict with one of its own existing partners and does not meet the initial eligibility criteria.
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